So, we've decided that for every outburst of foul-mouthed expletive-ridden road rage the driver in question on the trip will have to donate 50p to the cause.
Sounds like a small amount of money until you consider that I recently came 2nd in an office of 12 for swearing the most in the month of October (this ended up costing me close to £30!).
As a famous corporate behemoth with absence of morality enjoys to claim; 'Every Little Helps'
Mike